Worth Reading: Learn Google Analytics with Examples

1. Hits: A hit is a simple statistic which tells you that one of your webpage has been visited/loaded. The HIT metric is obviously inaccurate as a measure of actual visitors that landed on your site because one single visitor might visit 10 different web pages of yours in the same/single browsing session.
   

   Verdict: This HIT metric can be altered and so doesn’t have any importance while analyzing a website.

2. Visitors: Even though more helpful than Hits, your website’s number of visitors data will contain the duplicate/redundant numbers which is taken from the overall hit count. The “Visitor” metric tell you how many times a website has been visited within a given period of time. The main difference between Hits & Visitors is that hits metric count each inner page visits, back button clicks & page refreshes while the Visitors metric only count the visiting session to your site once.
   

   Verdict: As the visitor metric counts the same visitors (including you) over & over again, it has medium influence in the analysis of a website.

3. Unique Visitors: Due to the advanced tracking capabilities, this “Unique visitors” metric is considered as the most trusted & dependable web stat. This metric takes the unique visitor identifiers such as visitor’s IP address into account in order to determine whether it is the first time visit or a return visit within a given period of time.
   

   Verdict: Due to its advanced tracking capability, the “Unique visitors” is the perfect metric that can be taken into account while analyzing the web stats of any website.

• 5,000 Hits – Each time a webpage is viewed/refreshed.
• 1500 Visitors – How many times the site was visited during the day? This could include the same individual visitor (including you) coming back later in the same day to your site.
• 1200 Unique Visitors – How many different or unique visitors stopped/landed by your site during a particular day.